The current trend in the investment industry is providers expanding their business lines to become both supplier and rival to the same customer.
DFMs have been doing this for years, gratefully welcoming business introduced by IFAs before not so subtly cross selling their own financial planning services.
We work with IFAs directly, not the end client, we don’t provide financial advise and don’t intend to change. We are passionate about enhancing the offering provided by our introduces, not seeing them as an opportunity to land-grab assets.
IFAs can work with us comfortably, reassured that we won’t be dipping our hand in their cookie jar and squeezing them out of the client relationship.